Cookie Policy

1. Introduction

This Cookie Policy explains how Houdini Marketing ("we," "our," or "us") uses cookies and similar tracking technologies on our website www.houdinimarketing.com ("Website"). This policy should be read alongside our Privacy Policy, which explains how we collect, use, and protect your personal information.

2. What Are Cookies

Cookies are small text files that are stored on your computer, tablet, or mobile device when you visit our website. They contain information about your browsing activity and preferences, allowing websites to remember your actions and preferences over time.

2.1 How Cookies Work

When you visit our website, cookies are downloaded to your device. These cookies then send information back to our website on each subsequent visit, helping us to:

• Remember your preferences and settings
• Understand how you use our website
• Improve your overall browsing experience
• Provide personalized content and advertisements
• Analyze website performance and user behavior

3. Types of Cookies We Use

3.1 Essential Cookies (Strictly Necessary)

These cookies are essential for the proper functioning of our website. They enable basic functions like page navigation, access to secure areas, and form submissions. Without these cookies, our website cannot function properly.

3.2 Performance Cookies (Analytics)

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve our website's functionality and user experience.

3.3 Functionality Cookies

These cookies enable the website to remember choices you make (such as your language preference, region, or username) and provide enhanced, more personal features.

3.4 Marketing Cookies (Targeting/Advertising)

These cookies track your visit across our website and other websites to build a profile of your interests and show you relevant advertisements on other sites.

4. Third-Party Cookies

We use various third-party services that may set cookies on your device. These services help us provide better functionality and analyze our website performance.

4.1 Google Services

• Google Analytics: Website traffic analysis and user behavior tracking
• Google Ads: Advertising campaign management and conversion tracking
• Google Tag Manager: Tag and code management
• Google Fonts: Web font delivery

4.2 Social Media Platforms

• Facebook Pixel: Advertising optimization and audience building
• LinkedIn Insight Tag: Professional network advertising and analytics
• Twitter Analytics: Social media performance tracking

4.3 Marketing and Communication Tools

• HubSpot: Customer relationship management and marketing automation
• Mailchimp: Email marketing and newsletter management
• Hotjar: User behavior analysis and heatmap generation

4.4 Support and Chat Services

• Intercom: Customer support chat functionality
• Zendesk: Help desk and customer service

5. How to Control Cookies

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to:

• Accept all cookies
• Reject all cookies
• Accept only first-party cookies
• Prompt you before accepting cookies
• Delete cookies when you close your browser

5.2 Browser-Specific Instructions

Google Chrome

1. Click the three dots menu → Settings
2. Click "Privacy and security" → "Cookies and other site data"
3. Choose your preferred cookie settings

Mozilla Firefox

1. Click the menu button → Options/Preferences
2. Select "Privacy & Security"
3. Under "Cookies and Site Data," choose your settings

Safari

1. Click Safari → Preferences
2. Click the "Privacy" tab
3. Choose your cookie and tracking settings

Microsoft Edge

1. Click the three dots menu → Settings
2. Click "Cookies and site permissions"
3. Manage your cookie preferences

5.3 Mobile Devices

iOS (Safari)

1. Go to Settings → Safari
2. Scroll to "Privacy & Security"
3. Adjust "Block All Cookies" settings

Android (Chrome)

1. Open Chrome → Menu → Settings
2. Tap "Site settings" → "Cookies"
3. Choose your cookie preferences

5.4 Opt-Out Tools

You can also opt out of specific tracking services:

• Google Analytics: Google Analytics Opt-out Browser Add-on
• Facebook: Facebook Ad Preferences
• Network Advertising Initiative: NAI Opt-out Tool
• Digital Advertising Alliance: DAA Opt-out Tool

6. Cookie Consent Management

6.1 Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences
• Learn more about our cookie practices

6.2 Managing Your Preferences

You can change your cookie preferences at any time by:

• Clicking the "Cookie Settings" link in our website footer
• Clearing your browser cookies and revisiting our site
• Contacting us directly using the information below

7. Impact of Disabling Cookies

While you can browse our website with cookies disabled, please note that limiting cookies may affect your experience and functionality:

• Some website features may not work properly
• You may need to re-enter information on each visit
• Personalized content and recommendations may not be available
• We may not be able to remember your preferences
• Website performance analytics will be limited

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will:

• Update the "Last updated" date at the top of this policy
• Notify you via email if you're a registered user
• Display a prominent notice on our website
• Request renewed consent where required by law

9. Legal Basis for Cookie Processing

Our legal basis for processing cookies depends on the type of cookie:

• Essential Cookies: Legitimate interest (necessary for website functionality)
• Performance Cookies: Your consent
• Functionality Cookies: Your consent
• Marketing Cookies: Your consent

10. International Transfers

Some of our third-party service providers may transfer and process your cookie data outside of India. When this occurs, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

11. Contact Us

If you have any questions about our Cookie Policy or cookie practices, please contact us:

12. Additional Resources

For more information about cookies and online privacy, you may find these resources helpful:

• All About Cookies
• ICO Cookie Guidance
• Cookie Education Center